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TIP OF THE WEEK

Writing the Company Newsletter

The biggest mistakes made when writing a newsletter for employees are:
  1. Including old news
  2. Including news that nobody cares about
  3. Leaving out the important news
When sitting down to write the company newsletter put the birthdays and anniversaries on the back burner until you have nothing else to include.  If that's all you can think of, wait until next month!  If you don't want it to wind up in the "deleted items" folder make sure it's got some meat to it.  And, make sure it's newsy, relevant and interesting.  Here are some suggestions of things to include:
  1. Update from the CEO - include new information, make it upbeat.  Employees should hear from the boss on a regular basis, not just when it's gloom and doom.
  2. Message from fellow employee or department head (vary it each month) - outline a new development or success story from that department
  3. Industry news that impacts the company
  4. Upcoming events/trainings
  5. Welcome to new employees
  6. Employee recognition/awards
  7. Volunteer opportunities through company CSR programs (corporate social responsibility)
  8. Quarterly report on company performance
  9. Highlight a core value each month and profile an employee who exemplifies it
  10. Any changes/updates in company policies and procedures
Most importantly, don't make it too long.  They have work to do!


Last Week

Think about SEO When Writing Web Content
As business writers it's impossible not to consider search engine optimization when writing copy for the web.  In order for your copy to entice people to buy your product or use your service, consumers must find it first.  The competition for premier ranking on search engines is fierce and many SEO "experts" have resorted to underhanded means to boost their client's rankings.  Fortunately, search engines, like Google, are developing search strategy to eliminate such "black hat" SEO.  So, stay professional, write good, strong copy and practice link-building efforts that secure long-term, good quality links.

Read more "Successful Link-building Strategies Become More Complex"


Avoid Hyperbole
When writing copy try to avoid using extravagant exaggeration (or hyperbole) when describing your product or service.  As Neil Taylor says in his book Brilliant Business Writing, don't fall into the trap of "Hyperbolic Adjective Overload."  You need to be able to defend and prove your assertions or you'll wind up with disappointed customers. 



Visit this space regularly for ongoing writing advice and links to
helpful resources when writing your own PR, marketing
and corporate communications materials.

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